Guerrilla Marketing Attack: Direct Marketing and Customer Relations for Small and Medium-Size Business Owners
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Guerrilla Marketing Attack: Direct Marketing and Customer Relations for Small and Medium-Size Business Owners
This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.
Guerrilla Marketing Attack: Direct Marketing and Customer Relations for Small and Medium-Size Business Owners
Nº de artículo: 91248632

Guerrilla Marketing Attack: Direct Marketing and Customer Relations for Small and Medium-Size Business Owners

Nº de artículo: 91248632

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This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.
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Detalles de producto

Shop Guerrilla Marketing Attack: Direct Marketing and Customer Relations for Small and Medium-Size Business Owners online at a best price in Ecuador. 0395502209
Publisher Harper Business
Publication date February 20, 1989
Language English
Print length 208 pages
ISBN-10 0395502209
ISBN-13 978-0395502204
Item Weight 11.2 ounces (317.52 grams)
Dimensions 6 x 0.5 x 9 inches (15.2 x 1.3 x 22.9 cm)
Part of series Guerrilla Marketing

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Guerrilla Marketing Attack: Direct Marketing and Customer Relations for Small and Medium-Size Business Owners

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Preguntas y respuestas de los clientes

  • Pregunta: What specific topics does this book cover?

    Respuesta: The book covers direct marketing, customer relations, cable TV, desktop publishing, and more.
  • Pregunta: Is this book suitable for new business owners?

    Respuesta: Yes, it's designed specifically for small and medium-size business owners, including newcomers.
  • Pregunta: How will this book help my business?

    Respuesta: It provides vital information and strategies that can enhance your marketing efforts and improve customer relationships.

Direct Editorial Review

**** The product, "Guerrilla Marketing Attack" by Jay Conrad Levinson, elicits a mixed but generally positive reception among readers, especially those in the fields of business and marketing. For many, Levinson's work stands out as a foundational text for understanding guerrilla marketing tactics—strategies that are creative and low-cost, aimed at maximizing impact. Over a span of 16 years, readers have continuously found fresh insights in Levinson's ideas, solidifying his reputation as a marketing guru. Many reviews highlight the book's ability to clarify complex marketing concepts, equipping readers with actionable tactics and strategies. It serves as an essential framework for those looking to grow their businesses or enhance customer engagement, often touted as a must-read for business owners and marketing specialists alike. The practical "100 things to do" list is noted as a valuable feature, enabling immediate implementation of marketing strategies. However, while the book is praised for its core insights, some readers express disappointment, suggesting that certain concepts simply reiterate what was covered in Levinson's earlier work, "Guerrilla Marketing." A few feel that "Guerrilla Marketing Attack" lacks the novelty and depth they expected, viewing it as more of a summary rather than a standalone comprehensive guide. Overall, "Guerrilla Marketing Attack" is celebrated for its accessibility, practical advice, and its ability to inspire an innovative approach to marketing. For those who have not yet explored guerrilla marketing, Levinson's book is heralded as a cost-effective entry point into this essential marketing discipline. **Pros and Cons:** **

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ventajas

  • Provides a strong foundational understanding of guerrilla marketing tactics.
  • Contains practical, actionable strategies to apply in business settings.
  • The "100 things to do" list is highly praised as a great starting point for marketing efforts.
  • Readers report significant improvements in their businesses after applying Levinson's tactics.
  • Accessible and easy to understand, making it suitable for a wide audience.

Contras

  • Some readers find the content repetitive, feeling much of it is covered in earlier works.

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Este producto no es suministrado por Ubuy y puede tardar un mínimo de 10 días en ser entregado. Podríamos cancelar el producto del pedido y reembolsarte si surge algún problema con la entrega de este producto.

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características y beneficios

  • Essential guide for small and medium-size business owners.
  • Covers vital aspects of direct marketing.
  • Offers insights into effective customer relations.
  • Includes strategies for leveraging cable TV and desktop publishing.
  • Equips businesses with practical, actionable tips.
  • Perfect resource for enhancing marketing efforts.

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