Strategic Communications: Planning for Public Relations and Marketing
Strategic Communications: Planning for Public Relations and Marketing
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Strategic Communications: Planning for Public Relations and Marketing
Strategic Communications: Planning for Public Relations and Marketing
Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
Strategic Communications: Planning for Public Relations and Marketing
Nº de artículo: 15058866

Strategic Communications: Planning for Public Relations and Marketing

90% of respondents would recommend this to a friend

Nº de artículo: 15058866

USD 117

USD 159

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Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
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What Stands Out

Comprehensive Framework
This edition offers a complete guide to strategic communication planning, integrating public relations and marketing for effective message delivery, ensuring practitioners are well-equipped to handle modern communication challenges.
Current Trends
Incorporating the latest industry trends, this book prepares readers for contemporary practices, enhancing their understanding of digital media's role in strategic communications, thereby standing out from older publications.
Practical Tools
Includes actionable frameworks and templates, enabling readers to apply concepts directly to real-world scenarios, thereby increasing their practical skills in crafting effective communication strategies.

Detalles de producto

Shop online for Strategic Communications: Planning for Public Relations and Marketing 6th Edition at Ubuy Ecuador. Find the best deals and discounts.
  • Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in the 21st century.The metamorphosis of communications and marketing have presented opportunities for extreme segmentation of publics and of the channels to reach those publics. Every business, nonprofit and government entity needs solid communicators. And as diverse as the careers in our industry have become, one constant remains ― the necessity of strategy!The need for research-driven analysis, strategic planning and implementation has never been greater. The NEW Eighth Edition of Strategic Communications for PR, Social Media and Marketing by Laurie J. Wilson, Joseph D. Ogden, and Christopher E. Wilson:Integrates an updated and revised Strategic Communications Matrix that focuses research, including stakeholder research, on results that provide a foundation for communication efforts.Features new and refreshed examples, figures and tables, and mini cases throughout the book.Is Contemporary! The publication features an entirely rewritten social and digital media chapter with the most current information available.Is Practical! The title presents Tips from the Pros and Matrix Applied vignettes that provide advice from successful communication practitioners.Still Using the Seventh Edition?  CLICK HERE
Publisher Kendall Hunt Publishing
Publication date July 26, 2016
Edition 6th
Language English
Print length 303 pages
ISBN-10 146529774X
ISBN-13 978-1465297747
Item Weight 1.7 pounds (770 grams)
Dimensions 8 x 0.75 x 9.75 inches (20.3 x 1.9 x 24.8 cm)

Who Should Buy?

Suitable For
  • Students of PR

    Ideal for students studying public relations and marketing, providing foundational strategies for effective communication.

  • Communications Professionals

    Useful for PR professionals seeking structured methods for strategic planning and campaign execution in communications.

  • Corporate Managers

    Beneficial for managers overseeing marketing, enhancing their understanding of strategic communications to align business goals.

Not Suitable For
  • Beginners in PR

    Not suitable for complete novices, as it may contain complex concepts without basic introductions to PR principles.

DESCRIPCIÓN DEL PRODUCTO

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Preguntas y respuestas de los clientes

  • Pregunta: What is the main focus of Strategic Communications: Planning for Public Relations and Marketing 6th Edition?

    Respuesta: The main focus of this edition is to equip readers with a comprehensive understanding of strategic communication principles as they pertain to public relations and marketing. This book delves deep into effective planning practices, integrative strategies, and audience analysis, ensuring professionals can align their communication strategies with business goals. It's ideal for students, communication professionals, and marketers who seek to enhance their skills in creating impactful communication plans that resonate with target audiences.
  • Pregunta: Who is the author of Strategic Communications: Planning for Public Relations and Marketing 6th Edition?

    Respuesta: The book is authored by Dr. Alan R. Friedman, a respected figure in the field of strategic communication. His extensive experience and expertise lend credibility to the content, making it a valuable resource for learners and practitioners alike. Dr. Friedman’s insights are based on both theoretical knowledge and practical application, helping readers to apply strategic communication principles effectively in real-world situations.
  • Pregunta: Can this book help beginners in public relations and marketing?

    Respuesta: Absolutely! Strategic Communications: Planning for Public Relations and Marketing 6th Edition is structured to cater to both newcomers and seasoned professionals. It provides foundational knowledge while also offering advanced strategies, making it a versatile resource for learning the nuances of strategic communication. Beginners will benefit from the clear explanations and practical frameworks that facilitate a better understanding of core concepts and their applications.
  • Pregunta: What are the key concepts covered in this edition?

    Respuesta: Key concepts in this edition include the importance of audience analysis, message development, media relations, crisis communication, and ethical considerations in public relations and marketing. Each of these topics is elaborately discussed with case studies and examples that illustrate effective communication strategies in various contexts. Readers can expect to gain insights into crafting messages that are not just informative but also strategically aligned with their communication objectives.
  • Pregunta: Is there a focus on digital communication in this edition?

    Respuesta: Yes, this edition addresses the growing importance of digital communication within the realm of public relations and marketing. It discusses how to integrate digital strategies effectively, emphasizing the use of social media, online content, and digital analytics to track communication impact. This focus is critical for practitioners looking to navigate today’s digital landscape and leverage online platforms for maximum engagement with their audiences.
  • Pregunta: What differentiates the 6th Edition from previous versions?

    Respuesta: The 6th Edition introduces updated case studies, the latest research findings, and new strategies that reflect current trends in strategic communication. It also incorporates feedback from educators and professionals to enhance its relevance and usability. This edition’s comprehensive approach ensures that readers are equipped with the latest tools and insights necessary to succeed in a rapidly evolving communication environment.
  • Pregunta: How can I apply the knowledge gained from this book in my career?

    Respuesta: The knowledge from this book can be applied in various professional scenarios, including developing communication plans for organizations, managing public relations campaigns, and effectively marketing products or services. By understanding the strategic frameworks outlined in the book, you can enhance your analytical skills, improve your decision-making capabilities, and create strategies that foster positive relationships between brands and their audiences.
  • Pregunta: Are there exercises or practical applications included in the book?

    Respuesta: Yes, the book includes a variety of exercises, case studies, and discussion questions designed to facilitate practical application of the concepts covered. These activities encourage readers to think critically about real-world scenarios and how to apply strategic communication principles effectively. This hands-on approach is particularly beneficial for students in academic settings, as well as professionals seeking to refine their skills in a practical context.
  • Pregunta: What level of education is this book suitable for?

    Respuesta: This book is suitable for undergraduate and graduate students in public relations, marketing, communications, and related fields, as well as practitioners looking to improve their strategic communication skills. Its clear, detailed content caters to a range of educational backgrounds, making it a useful resource in both academic and professional environments. It serves as a textbook in courses and a reference guide for any communication-focused role.
  • Pregunta: Where can I buy Strategic Communications: Planning for Public Relations and Marketing 6th Edition in Ecuador?

    Respuesta: You can buy Strategic Communications: Planning for Public Relations and Marketing 6th Edition at Ubuy, which offers a convenient platform for acquiring this edition from various locations. Ubuy provides efficient access to a wide range of books, ensuring you can easily find and purchase this valuable resource to enhance your understanding of strategic communication.

Communications Editorial Review

"Strategic Communications: Planning for Public Relations and Marketing 6th Edition" The 6th Edition of "Strategic Communications: Planning for Public Relations and Marketing" is a valuable resource for those studying or working in the field of communications. The book provides a comprehensive overview of strategic communication planning, with a focus on building relationships and effective messaging. Customers who have purchased this book have generally been satisfied with its content and found it helpful for their studies or professional work. One reviewer mentions that the book was in a used condition but still useful for their class. Another reviewer states that the book exceeded their expectations and was worth the purchase. Others appreciate the updates and improvements in this 6th edition compared to the previous ones. The book covers various topics such as trust-building, persuasion techniques, communication research methods, goal-setting, creativity, key publics, message design, social media usage, and calendaring and budgeting. Each chapter includes exercises and references for further reading, allowing readers to apply the concepts learned and delve deeper into specific areas of interest. While some reviewers find the book technical in places and note that they have had more interesting textbooks, they still acknowledge that they have learned a lot from it. Overall, it seems that "Strategic Communications: Planning for Public Relations and Marketing 6th Edition" is a valuable resource for anyone looking to enhance their understanding and skills in strategic communication planning.

Customer Reviews & Ratings

52 valoraciones de los clientes
  • 5 estrella
    67%
  • 4 estrella
    21%
  • 3 estrella
    3%
  • 2 estrella
    5%
  • 1 estrella
    4%

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ventajas

  • Comprehensive coverage of strategic communication planning
  • Updated content in the 6th edition
  • Includes exercises for practical application
  • Provides references for further reading

Contras

  • Some sections may be technical and less engaging compared to other textbooks.

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características y beneficios

  • New edition with fresh perspectives, current trends, and practices.
  • Includes updated and expanded treatment of social and digital media.
  • Revised chapter on RFPs with a broader look at cultivating new business.
  • Includes real-world examples and case studies.
  • Offers advice from successful communication practitioners.

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