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Item #:
252373281
Inside Google Ads オーディエンス ターゲティングのすべて
Item #:
252373281
USD 27
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- 2026年「世界で最も影響力のあるPPCエキスパートTop50」で第1位に選出されたGoogle 広告コーチ、Jyll Saskin Gales初の著書を、デジタルマーケティングのスペシャリスト集団・アユダンテのコンサルタントが翻訳！本書は、世界トップクラスのPPCエキスパートである著者が、“オーディエンス戦略”に特化して解説する実践ガイドです。Googleでの6年間の経験を含む、10年以上にわたる知見を凝縮。基礎にとどまらず、持続的に成果を生み出すための考え方と具体的な手法を、誰でも実践できる形で学べます。『Inside Google Ads オーディエンス ターゲティングのすべて』を読むことで、次のことができるようになります。リマーケティングからカスタムセグメント、自動ターゲティングまで、Google 広告のオーディエンス手法を体系的に理解できるGoogleの膨大なデータと自社データを掛け合わせ、“狙ったユーザーに届ける”キャンペーン設計ができる検索／P-MAX／デマンド ジェネレーション／ディスプレイ／動画／ショッピングなど、あらゆるキャンペーンで成果を最大化できる入札・コンバージョン計測・クリエイティブとオーディエンスの関係を理解した運用ができる業種・目的を問わず再現性のある“勝ちパターン”のオーディエンス戦略を構築できるさらに本書には、すぐに使えるチートシート（早見表）実務に直結するヒントターゲティング戦略テンプレートを収録。読み終えたその日から実践に移せます。本書はあなたをGoogle 広告のオーディエンス ターゲティングのエキスパートへと導きます。経験豊富なプロフェッショナルであっても、これから始める初心者であっても、『Inside Google Ads』は、オーディエンス ターゲティングの技術と科学を極めるための不可欠な一冊です。
| Publisher | Ayudante Publishing |
| Publication date | September 1, 2026 |
| Language | Japanese |
| Print length | 267 pages |
| ISBN-10 | 4991495202 |
| ISBN-13 | 978-4991495205 |
| Item Weight | 413 g |
| Dimensions | 5.5 x 0.61 x 8.5 inches (14 x 1.5 x 21.6 cm) |
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Inside Google Ads オーディエンス ターゲティングのすべて
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Jyll Saskin Gales , 寳 洋平 (Translator) Editorial Review
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USD 27
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