Shiseido is a Japanese multinational personal care company that offers a range of beauty and wellness products. The brand is known for its high-end skincare, makeup, and fragrance products.
Founded in 1872 by Arinobu Fukuhara in Tokyo, Japan.
Started as a pharmacy that sold western-style medicines.
Launched its first cosmetic product, Eudermine, in 1897.
Expanded globally in the 1950s and 60s, establishing a presence in the US, Europe, and across Asia.
Acquired the makeup brand NARS in 2000.
Today, Shiseido is a leading player in the global beauty industry, with operations in 120 countries.
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Shiseido is committed to ethical and sustainable practices, but the brand is not entirely cruelty-free. Some of its products are tested on animals, especially in countries where animal testing is mandated by law.
The Ultimune Power Infusing Concentrate is one of Shiseido's most popular products, thanks to its unique formula that boosts the skin's immunity and strength.
Eudermine is a softening lotion that is used after cleansing and before moisturizing. Apply a small amount to a cotton pad and gently pat onto the face, focusing on areas that tend to be dry or rough.
Yes, Shiseido has a range of products that are suitable for sensitive skin, including the WASO and Ibuki skincare lines.
Shiseido products are available at the brand's online store, department stores, beauty retailers, and select pharmacies and drugstores worldwide.